So many business owners just start with a logo and a website, because they know those are two things that they need.
That is a BIG mistake, and here’s why.
Yes, you 100% need brand identity elements like a logo, website, and marketing collateral to attract your ideal client and make conversions.
However, doing that without having an actual brand is the #1 mistake new business owners make.
A logo and a website are not your brand. They are part of your brand identity.
How can you create a brand identity that speaks to your ideal client if you don’t even have a brand to begin with?