brand builder bootcamp

New Business Owner Brand Builder Bootcamp

Check out this six week virtual program made for new business owners (or current business owners who never established their brand) to help you cement the fundamentals of your brand and get on the right track to attracting your ideal client and building a business you love!

Our next virtual cohort begins on Friday, February 3rd and runs for 6 weeks on Fridays from 4 PM – 6 PM. If you can’t make the live virtual cohort, a replay will be sent to you.

alyson borowczyk

The #1 Mistake New Entrepreneurs Make When Starting a Business

So many business owners just start with a logo and a website, because they know those are two things that they need.

That is a BIG mistake, and here’s why.

Yes, you 100% need brand identity elements like a logo, website, and marketing collateral to attract your ideal client and make conversions.

However, doing that without having an actual brand is the #1 mistake new business owners make.

A logo and a website are not your brand. They are part of your brand identity.

How can you create a brand identity that speaks to your ideal client if you don’t even have a brand to begin with?

Skip the headache and start your business off right!

If you establish your branding fundamentals prior to building brand identity elements like a logo and a website, you’re much more likely to:

  • Have a brand identity that resonates with your ideal client, attracting the right people to work with you
  • Make more money, because you know how to effectively speak to your products and services
  • You know exactly what messaging you need to use in your marketing collateral
  • LOVE¬† your business because you’re working with people who truly value what you provide and respect your boundaries
  • You’re more likely to respect and maintain your boundaries (because you’ve clearly identified them) and you’ll be far less prone to people-pleasing because you’re secure in how you want your business to grow
AKD Branding Services

Is Brand Builder Bootcamp right for you?

Brand Builder Bootcamp is right for you if:

  • You’re serious about starting a new business and you want to start it off right
  • You’ve been in business for a few years but you have never taken the time to establish a brand
  • You’re serious about putting in the work and appreciate the value that establishing your fundamental branding elements will bring to your business

What to expect from our Brand Builder Bootcamp!

The Brand Builder Bootcamp program runs for six weeks.

Each Friday from 4 PM – 6 PM, we will have a live virtual bootcamp session, where we will discuss the Brand Building Fundamental we are focusing on that week and have time to brainstorm and ask questions.

You’ll also receive:

  • Your Brand Builder Bootcamp digital workbook, which will guide you through each week and help you write and establish your branding fundamentals.
  • Office Hours with Alyson via WhatsApp, where you can clarify any questions you have and get further assistance.
  • Forever access to the Brand Builder Bootcamp replays.

Explore Our 6 Week Program

Establishing Your Mission, Vision, and Core Values

WEEK 1

Your Mission, Vision, and Core Values are the foundational elements of your brand. They help you identify who you are, who you serve, and how you’re going to grow.

Identifying Your Niche & Your Ideal Client

WEEK 2

Identifying your niche is critical to succeeding in business. If you firmly establish your niche in a place where there’s a whole in the market AND a place where your ideal client can meet you and understand your value, you’re golden.

Crafting Your Service Copy

WEEK 3

What do you offer? It may sound simple, but we’re not only connecting your potential clients with what you offer, but WHAT makes you different from other businesses they could choose to work with.

Finding Your Brand Voice

WEEK 4

Your Brand Voice is your brand’s personality, and in the digital media age, having a Brand Voice that speaks effectively to your ideal client is more critical than ever.

Streamlining Your Brand Messaging

WEEK 5

Okay, so you’ve identified your brand voice, but HOW do you put your brand’s personality into action in your visual and verbal messaging? Streamlining your brand messaging will help you – and your current and future team – effectively communicate with current and prospective clients.

Keep Your Brand Consistent

WEEK 6

Of course, none of this matters unless you’re consistent. Establishing a brand is not a one and done process – you need to make sure you’re consistent with brand implementation in order to create top of mind brand awareness for consumers.

Explore Our 6 Week Program

Establishing Your Mission, Vision, and Core Values

WEEK 1

Your Mission, Vision, and Core Values are the foundational elements of your brand. They help you identify who you are, who you serve, and how you’re going to grow.

Identifying Your Niche & Your Ideal Client

WEEK 2

Identifying your niche is critical to succeeding in business. If you firmly establish your niche in a place where there’s a whole in the market AND a place where your ideal client can meet you and understand your value, you’re golden.

Crafting Your Service Copy

WEEK 3

What do you offer? It may sound simple, but we’re not only connecting your potential clients with what you offer, but WHAT makes you different from other businesses they could choose to work with.

Finding Your Brand Voice

WEEK 4

Your Brand Voice is your brand’s personality, and in the digital media age, having a Brand Voice that speaks effectively to your ideal client is more critical than ever.

Streamlining Your Brand Messaging

WEEK 5

Okay, so you’ve identified your brand voice, but HOW do you put your brand’s personality into action in your visual and verbal messaging? Streamlining your brand messaging will help you – and your current and future team – effectively communicate with current and prospective clients.

Keep Your Brand Consistent

WEEK 6

Of course, none of this matters unless you’re consistent. Establishing a brand is not a one and done process – you need to make sure you’re consistent with brand implementation in order to create top of mind brand awareness for consumers.

Ready to build your brand?

Book a Brand Builder Bootcamp Info Session before 1/15 and qualify for Early Bird Pricing – the entire 6 week program and forever access to replays – a $2,500 value for less than $1,000.

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Ready to ramp up conversions?

Book your free discovery call to learn more about how we can help you.
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